For information about the practical application of communication for development – using different media routes and focusing on a range of development themes; including case studies, programme and project reports, and shared experiences from ‘the field’.
mBCC Field Guide for Developing Mobile Behavior Change Communication Programs
27th Jul 2012
This guide is a new tool that helps users guide the design of mobile applications for health and provides insights about what works in mobile behavior change communication is now available.Compiled by Abt Associates, examines what is known about the power of mobile communication tools to influence health behaviors for consumers and health care providers.
The guide was developed under the auspices of the mHealth Working Group, a global health forum established in 2009 for members to provide and share guidance on mHealth implementation. It is supported by the United States Agency for International Development’s Knowledge for Health project.
View the guide at: http://bit.ly/GZ3PPm
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