For information about the practical application of communication for development – using different media routes and focusing on a range of development themes; including case studies, programme and project reports, and shared experiences from ‘the field’.
FrontlineSMS and Text to Change Guide - 'Communications for change: How to use text messaging as an effective behavior change campaigning tool'
14th Mar 2012
SMS is ideal for bcc in many ways: it is immediate and intimate, coming straight to a device you carry with you most of the time; it works even in places where other digital communications channels fail; and, if received at the right time, it can provide an incredibly meaningful intervention. SMS can also be sent to many people at once, using aggregators and other service providers.
However, getting SMS campaigns right is not simple. The right content, delivered at the right time in the right context, is critical. Adding the right kind of interaction to campaigns can make them more engaging, and increase their power in encouraging positive change. Positive behavior change campaigns should also ideally be measurable - this is never easy, but when your recipients are difficult to access physically, as is often the case with SMS campaigns, this becomes more challenging.
This guide seeks to introduce some key points to think about when planning to use SMS for behavioral change campaigning.
View the guide at: http://bit.ly/AACARk
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