As social norms theory increasingly becomes the conceptual base for many initiatives, getting to grips with the social norms approach is becoming essential for communication for development (C4D) practitioners. However, it’s also important that the practice of developing and implementing a social norms approach does not stay in the realm of C4D practitioners only. To be really effective social norms approaches should be tools for as many change agents as possible
So how can we ‘popularise’ this theory and process without dumbing it down? How can we advance capacity development in social norms theory in a way that makes it useful for all of us?
Our ‘Beyond the theoretical: Visualising social norms theory’ paper focuses on how, in a small way, we at C4D Support and the C4D Network have been trying to do this through a number of social norms focused projects – most recently working with UNICEF Nigeria through a nationwide capacity development project on social norms approaches to counter violence against children.
Plus our C4D & Social Norms section offers a range of resources that offer a more in-depth look at how a wide range of local, national and global organisations are using C4D methods to challenge social norms across a range of development themes.