Audience Research in Media Development (DW Akademie Report and Case Studies, 2017)
The three case studies presented in the publication "Audience Research in Media Development" are directly related to ongoing DW Akademie media development projects. The first case study addresses the measurement of Media and Information Literacy (MIL) of young media users aged 12 to 16 years in the Palestinian Territories (West Bank). The second focuses on the impact of radio broadcasts on women and land rights (station: Nam Lolwe) in Kenya. It was designed as a quasi-experiment, comparing listeners of the radio stations to potential listeners and non-listeners. The third study examines the social media strategies of two community radio stations (Granada Stereo and Contacto 10) in Colombia. It uses focus groups, a survey, and digital analytics methods. Results and lessons learned of all three case studies are presented in the publication. Click here for full report and case studies ...
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