Broadcast (TV, Radio) – C4D Network

UNSECO World Radio Day 2020

February 13, 2020

Description:

“Radio is a powerful medium for celebrating humanity in all its diversity and constitutes a platform for democratic discourse. At the global level, radio remains the most widely consumed medium. This unique ability to reach out the widest audience means radio can shape a society’s experience of diversity, stand as an arena for all voices to speak out, be represented and heard. Radio stations should serve diverse communities, offering a wide variety of programs, viewpoints and content, and reflect the diversity of audiences in their organizations and operations.

Radio is uniquely positioned to bring communities together and foster positive dialogue for change. By listening to its audiences and responding to their needs, radio services provide the diversity of views and voices needed to address the challenges we all face.
For World Radio Day 2020, UNESCO calls on radio stations to uphold diversity, both in their newsroom and on the airwaves.”

Listen to the message from the Director-General and read the full post here.

It’s World Radio Day today (13 February)!

February 13, 2020

Learn about the power of radio to bring about behaviour change in Pakistan, East Africa and West Africa

To mark World Radio Day 2020, Brooke is sharing its experience from across three regions in using community radio to bring about attitude and behaviour change to ensure that healthy animals can continue to support rural livelihoods.

“It is widespread, it is convenient and it is affordable!” – Justice, Brooke West Africa, on why it is worth using radio for community engagement

Brooke is a global animal welfare organisation which uses international development approaches to improve the lives of working livestock and the people who rely on them. https://www.thebrooke.org/

Click here to read the full blog post.

Entertainment, Education, and Attitudes Toward Domestic Violence

January 13, 2020

Entertainment education (“edutainment”) is a communication strategy that works through mass entertainment media with the aim of promoting a better context for behavior change than the delivery of information alone. We experimentally evaluate season 3 of the edutainment TV series MTV Shuga, produced by MTV Staying Alive Foundation and filmed in Nigeria. Shuga 3 consists of eight episodes of 22 minutes each. While the main focus of the series is HIV, a subplot involves a married couple with a violent husband.

In this paper, we focus on this theme and assess the impact of Shuga on attitudes toward domestic violence. We find broadly positive effects. Moreover, the effect seems to be concentrated among people who recall the show and the narrative around the characters well, consistent with the idea of edutainment.

Click here to read more.

Effect of Two Complementary Mass-Scale Media Interventions on Handwashing with Soap among Mothers

January 13, 2020

Poor handwashing behavior is a major cause of morbidity and mortality globally. We evaluated two complementary mass-scale media interventions targeting mothers to increase the frequency of handwashing with soap; one using TV advertising, and the other mobile phone messaging.

For TVCs, there were higher rates of handwashing with soap at key occasions in the first (RR: 1.33, p = .002) and second (RR: 1.26, p = .041) of three treatment arms, or 0.4 additional handwashes with soap on key occasions daily. In the mobile study, new mothers (adj-RR: 1.04, p = .035) and general mothers (RR: 1.07, p = .007) receiving the intervention were more likely to wash their hands with soap on key occasions than those in the control group, corresponding to 1.3 and 1.0 more occasions daily. These interventions were associated with significantly greater handwashing with soap, consistent with the hypothesis that branded mass communications can impact habitual lifestyle behaviors relevant to public health.

Click here to read more.

The enduring power of radio for agricultural extension in Africa

November 7, 2019

A radio programme that works across sub-Saharan Africa has adopted interactive digital tools to better reach men and women farmers with agricultural and climate information to support production decisions. With good information, small-scale farmers can make better decisions. Access to information and free discussion is a tool of empowerment, especially for citizens who are geographically, economically or socially disadvantaged.

Click here to read more.