Changing behaviour is not easy. However, there are many strategies to help people change behaviour that focus on increasing motivation, capability and/or opportunity to perform the behaviours. Here we focus on strategies that improve motivation or capability.
“…our field wasn’t ready for a pandemic. We had no behavioral playbook on nudges, defaults, and other strategies for improving social distancing, mask use, remote learning, home-based work, and social transfers.”
When policymakers consider how to respond to a public health crisis, they tend to think in terms of quarantines, medical equipment supplies, and travel restrictions. Yet they too often miss a vital factor that countries like South Korea and Singapore recognized long ago—that public communications are just as crucial. Effective communication increases compliance with public health directives and saves lives.