“…our field wasn’t ready for a pandemic. We had no behavioral playbook on nudges, defaults, and other strategies for improving social distancing, mask use, remote learning, home-based work, and social transfers.”
When policymakers consider how to respond to a public health crisis, they tend to think in terms of quarantines, medical equipment supplies, and travel restrictions. Yet they too often miss a vital factor that countries like South Korea and Singapore recognized long ago—that public communications are just as crucial. Effective communication increases compliance with public health directives and saves lives.
The COVID-19 Communication Network is a reliable site for social and behavior change (SBC) professionals, and other responders in need, to access and share high quality communication materials, tools and resources from global partners to address the COVID-19/Coronavirus pandemic.