Social and behavior change communication (SBCC), which uses communication to positively influence the social dimensions of health and well-being, is an important strategy for improving health services at the provider level. As community health workers (CHWs) play an increasingly important role in providing health services, there is also an increasing focus on to how to use SBCC strategies to build CHWs’ capacity to offer quality services to the community members they serve. A key step in designing and implementing effective SBCC programs for CHWs is understanding the barriers and facilitators that effect CHWs in providing these services.
Talks and plenary session videos now online from first International Social and Behavior Change Communication (SBCC) Summit 2016
The first International SBCC Summit took place in Addis Ababa, Ethiopia in February 2016 and was designed to bring together the global community of social and behavior change communication (SBCC) organizations, professionals and researchers to advance the practice of SBCC in health.
17 of the talks and keynote speeches from the Summit have now been uploaded by the Health Communication Capacity Collaborative and can be viewed online via You Tube.
Community Video for Nutrition Guide: Using Participatory, Community-Led Videos to Improve Maternal, Infant, and Young Child Nutrition (SPRING, Digital Green 2015)
This Community Video for Nutrition Guide is a joint product of SPRING and Digital Green (DG), an international nongovernmental organization (NGO) registered in the United States and India. This guide is based on our organizations’ combined experience in implementing a proof of concept project between January and October 2013, formally known as the SPRING/DG Collaboration and Feasibility Study. This 10-month project focused on integrating content on high-impact maternal, infant, and young child nutrition (MIYCN) practices, including information on key hygiene-related behaviors, into the existing DG community-led video project, which is predominantly focused on promoting improved agricultural practices among small-scale and marginal women farmers. The target audience was pregnant women and/or mothers with children under the age of two participating in existing self-help groups (SHGs) in 30 villages in two blocks of Keonjhar District of Odisha, India. The SHGs also included a wider representation of female community members, who were targeted as key influencers for the recommended behaviors. Given that the target audience included a large number of influencers that wouldn’t be adopting the practices themselves, the project not only tracked adoptions, but also promotions of MIYCN behaviors.
The guide is specifically intended to provide organizations, projects, and practitioners interested in using or testing community video for MIYCN with the critical information and tools needed to initiate, produce, and disseminate a participatory community-video approach for MIYCN. This guide is intended to be used in combination with DG standard operating procedures (SOPs), which can be accessed openly on its website linked here. Although focused on promoting MIYCN, the Guide builds on the DG agriculture focused platform, to which other content can be added or emphasized, such as information promoting sexual and reproductive health and family planning, nutrition-sensitive agricultural practices, community institution building, government schemes, animal husbandry, financial inclusion programs, nonfarm income-generating activities, and a whole range of other topics.
Click here for full guide.
Evidence of Effective Approaches to Social and Behavior Change Communication for Preventing and Reducing Stunting and Anemia: Findings from a Systematic Literature Review (SPRING 2014)
Evidence suggests that simply increasing knowledge and awareness of good nutrition practices rarely leads to sustained behavior change, nor is sustained change in nutrition behavior likely to be achieved through a single activity. Several specific behaviors or practices impact nutritional status during the critical first 1,000 days (pregnancy to age two), while complex, contextual determinants also influence individual decisions to consider, test, adopt and sustain a given behavior or practice. The field of Social and Behavior Change Communication (SBCC) is a collection of approaches and tools informed by behavioral theories and used to design public health interventions.
This review, part of a broader effort by SPRING to support governments and other stakeholders in their delivery of high impact nutrition practices, provides a summary of peer-reviewed evidence regarding the effectiveness of SBCC approaches to increase the uptake of three key nutrition behaviors: women’s dietary practices during pregnancy and lactation, breastfeeding practices, and complementary feeding practices. SBCC interventions have been broadly categorized into three areas: interpersonal communication; use of media; and community/social mobilization. This review also identifies gaps in the evidence and recommendations for further areas of study.
This review includes a total of 91 studies identified using the Ovid MEDLINE database. Recognizing the potential value of a broad array of study designs, results from five study types are included: reviews (including meta-analysis), randomized controlled trials, longitudinal studies, repeated cross-sectional studies, and cross-sectional studies. Excluded studies include those with data from high income countries, those published prior to 2000, those written in a language other than English, and those that focused exclusively on refinement of a research methodology. Other exclusions are noted in the text.
Click here for full review.
Strengthening Community Platforms to Address Gender Norms (AIDSFree Technical Brief 2016)
In 2014, there were 25.8 million people living with HIV in sub-Saharan Africa, more than half of them women. Several studies have reported that girls’ and women’s risk of HIV infection is associated with gender inequality and violence. Harmful gender norms can lead to risky behaviors, violence, substance abuse, pursuit of multiple sexual partners, and domination of women. These norms affect not only men and women but also families and communities.
This technical brief describes the elements of programmatic approaches to strengthen community platforms to address gender equality and harmful gender norms. It draws examples from successful community platforms for addressing GBV and more specifically, from the SASA! program in Uganda designed by Raising Voices.
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