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Exploring the potential for interactive radio to improve accountability and responsiveness to small-scale farmers in Tanzania (Making All Voices Count Research Report 2016)

February 6, 2017

What are the possibilities of using new digital technologies alongside radio to help ensure that agricultural development projects are farmer-centred, and meet the needs of the rural citizens they intend to serve? This research assesses Farm Radio International’s Listening Post – a model that combines radio and digital technologies with the aim of collecting and aggregating farmer feedback to aid decision-making and adaptive project implementation.

The Listening Post model is used by different partners who are engaged in agricultural development, research and extension projects – including nitrogen fixation from grain legumes, post-harvest storage, and promotion of disease and drought-resistant cassava. At the heart of the Listening Post is an interactive radio series focused on the theme of the project. The radio broadcasts are combined with Uliza, an interactive voice response tool for gathering and analysing feedback and questions from audience members. Farmers can vote on poll questions, leave messages for development partners and policy-makers, and request the delivery of specific information.

The research shows that linking a mobile-based crowd-sourcing tool with radio is effective at ensuring engagement from a large number of farmers, who felt it was a useful way of raising their questions and concerns to NGOs, policy-makers and experts. The model has clear potential to strengthen the chain of relationships between citizens, extension services suppliers, projects and policy-makers. It has also demonstrated its potential to collect real-time feedback from farmers that could be used to aid decision-making and improve accountability in agricultural development initiatives, helping to ensure they are more responsive to farmers.

Filed Under: *MASS MEDIA ROUTES, Case Studies, Economic & Livelihoods, ICT4D (Information Communication Technologies for Development), Participation, Publications (published in print and/or online), Rural Development, Tanzania Tagged With: accountability, Crowdsourcing, farmers, Feedback Loops

The mAgri Design Toolkit User-centered design for mobile agriculture (GSMA 2016)

June 12, 2016

The mAgri Design Toolkit is a collection of instructions, tools, and stories to help develop and scale mobile agriculture products by applying a user-centered design approach.
Many mAgri services that have launched in emerging markets have suffered from low user adoption, despite coming from leading mobile network operators and value-added service (VAS) providers. This toolkit is one of the outcomes of a partnership between the GSMA mAgri Programme and frog, and provides operational guidance on how to bring the user-centred design approach into the product development process to better connect mAgri services with the needs of farmers and other key actors in the ecosystem.

Filed Under: Economic & Livelihoods, ICT4D (Information Communication Technologies for Development), Publications (published in print and/or online) Tagged With: Agriculture, Mobile Phones

2015 International Year of the Soils – Stories from the soil: an international audio series (AMARC podcasts, 2015)

September 4, 2015

As part of the International Year of Soils, the World Association of Community Radio Broadcasters (AMARC) is partnering with the Office for Corporate Communication of the United Nations Food and Agriculture Organization (FAO) to help with the production of 80 audio pieces by producers and community radio journalists in an effort to engage discussion, improve public education and encourage the sharing of scientific knowledge on the topic of environment, climate change, food security, agriculture, sustainable development, resilience and economical, cultural and political issues related to soils.

From March to December 2015, two productions a week will be featured on AMARC’s and FAO’s website. This audio series aims to illustrate how different community interact and deal with issues related to soils. AMARC and FAO wishes to share the communities’ voices and help them resonate on an international level.

Filed Under: *MASS MEDIA ROUTES, Economic & Livelihoods, Humanitarian Communications, Participation, Rural Development, Social Behaviour Change Communication (SBCC) Tagged With: podcasts

Supporting women’s agro-enterprises in Africa with ICT : a feasibility study in Zambia and Kenya (World Bank Group 2015)

August 26, 2015

The relationship between gender and agriculture has been studied intensively over the years, and many agricultural interventions now include gender as a crosscutting issue or “mainstream” gender throughout their operations. Studies of the relationship between gender and the use of ICTs in agriculture have started to appear only quite recently, however. The Africa Region of the World Bank views ICTs as potentially transformative technology for rural development and seeks to incorporate the use of ICTs throughout its portfolio of projects. This study was designed to examine the feasibility of integrating ICTs into two large investment programs: the Irrigation Development and Support Project (IDSP) in Zambia and the Kenya Agricultural Productivity and Agribusiness Project (KAPAP). The specific goal was to examine how ICT-based interventions might be designed to strengthen women’s participation in commodity value chains under the two projects.

Filed Under: Economic & Livelihoods, ICT4D (Information Communication Technologies for Development), Kenya, Zambia

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