Social Media for Change – Ideas, Tools and Best Practices for Civic Engagement and Elections (The Good Lobby, 2019)
The how-to-guide covers a range of tools, resources and social media best practices to enable political candidates, campaigners, NGOs, social media managers, and citizens to engage more meaningfully in the lead up to the elections and beyond. It is the result of 4 years of experimenting with content creation, working within tech policy and learning from social media veterans. Highlights include:
- 100+ hyperlinks to online resources, tools, and additional reading material drawn from social media
companies and industry veterans. - Lists of must-have apps for content creation and free alternatives to expensive editing software.
- Overviews on building and leveraging online communities, establishing effective content creation
processes, and a number of other topics.
Click here to download the full guide.
“Zéro Palu ! Je m’engage” l’outil (RBM Partnership to End Malaria, 2018)
Le Programme national de lutte contre le paludisme, aux côtés de PATH et de Speak Up Africa, a lancé pour la première fois « Zéro Palu ! Je m’engage » en 2014 au Sénégal. Cette campagne nationale renforce l’appropriation communautaire des efforts de lutte antipaludique et accroît la sensibilisation et l’engagement politique des principales parties prenantes en matière d’éradication du paludisme afin qu’elles en fassent une priorité nationale. La campagne repose sur:
- l’engagement d’acteurs politiques afin de garantir que l’éradication du paludisme reste une priorité pour les dirigeants sénégalais;
- la diversification des sources de financement afin d’augmenter les ressources allouées aux interventions de lutte antipaludique et la création de partenariats innovants entre les secteurs public et privé;
- la création d’un mouvement communautaire afin d’obtenir une plus grande prise de conscience et une appropriation des interventions antipaludiques par les communautés. La sensibilisation des communautés a été effectuée par des champions communautaires lors de visites à domicile, mais aussi par le biais des médias sociaux et d’une série TV spécialement créée pour l’occasion.
L’outil « Zéro Palu ! Je m’engage » est destiné à toutes les personnes ou organisations désireuses de mettre en œuvre des activités de plaidoyer, de mobilisation des ressources ou de communications dans le cadre de la lutte contre le paludisme à travers le continent africain. Les utilisateurs peuvent l’utiliser comme un tout ou sélectionner les modules les plus adaptés à la mise en œuvre de leurs plans nationaux d’élimination du paludisme.
Cliquez ici pour plus de détails.
Climate change advocacy in the Pacific: The role of information and communication technologies (Pacific Journalism Review 23 (1) 2017 133)
This article explores the phenomenon of the use of ICT for climate change activism in the Pacific. Climate change activism in the Pacific is characterised by the use of ICT tools such as social media. The article draws on semi-structured interviews and an analysis of social media sites to examine the use of social media in Pacific climate change campaigns. While other campaigns such as relating to West Papua have also been facilitated by social media, it has been generally NGO, citizen-led and varied in Pacific government support. In contrast, climate change campaigns in the Pacific are fully supported at the NGO, citizen, and state levels. Furthermore, while early Pacific ICT-based climate change campaigns used iconic images of Pacific Islanders leaving their homelands, more recent campaigns have leveraged social media to depict Pacific Islanders not as victims but as ‘warriors’. This new imagery aims to empower Pacific Islanders and engender a regional Pacific identity that shows strength and solidarity on the Pacific’s stance towards climate change.
Click here for full article.
Young Lives: How Youth in Ghana, Kenya, Nigeria and Zimbabwe Consume Media (Discovery Learning Alliance, 2019)
Discovery Learning Alliance commissioned the Research, Insight and Evaluation team at M&C Saatchi World Services to help deepen their understanding of the rapidly changing media consumption habits of young people in Ghana, Kenya, Nigeria, and Zimbabwe. The study offers a new analysis of existing data on youth media habits, alongside newly conducted targeted interviews with relevant experts to produce insights that will help us and others harness the opportunity for impact.
The report gives valuable insight into the preferences, interests and consumption habits of African youth. It also helps to understand what kind of content young people are seeking.
Click here for full report.
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