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Radio as a Tool for Health Education: What Makes for an Effective HIV/AIDS Radio Campaign in Sub-Saharan Africa? (Intersect: The Stanford Journal of Science, Technology, and Society, Vol 9 No 3, 2016)

September 9, 2018

Abstract: From the bustling cities of Zambia to the most rural parts of Lesotho, HIV/AIDS is a raging epidemic that affects over 15% of the adult population in many regions of Sub-Saharan Africa. Public health interventions often take the form of media campaigns, which utilize television, radio, and print advertisements to spread awareness and inform the population of risk factors, prevention methods, and treatment options. This paper will focus on HIV/AIDS radio programs in Malawi, Zambia, and other countries of Sub-Saharan Africa. It will analyze these programs’ air times, audience, presentation style, and content, and identify how these factors influenced behavioral changes in the audiences. Additionally, this paper proposes promising techniques to ensure the success of future campaigns based on previous findings. Given these reviews of broadcasts of the past and their strengths and weaknesses, radio stations can better understand the reasons behind the programs’ respective impacts on the target populations. Further, this methodology can be applied when considering new radio programs for health education for HIV/AIDS and beyond.

Click here for full paper.

Filed Under: *MASS MEDIA ROUTES, Awareness Raising, Behaviour Change Communication, Edutainment, HIV/AIDS and SRH, Malawi, Research Papers, Zambia Tagged With: Health Education, Sub-Saharan Africa

Her Farm Radio: Building knowledge and developing the capacity of Malawi’s female farmers on forest landscape restoration (Farm Radio Brief, 2018)

June 12, 2018

As farmers, foresters and providers, women have a unique understanding of the ecosystems they live alongside. A radio programme in Malawi is tapping into this immense body of knowledge by creating a platform for women to engage in landscape restoration.

This brief illustrates the work carried out by Farm Radio Trust on gender-sensitive radio programming on forest landscape restoration in Malawi, using the Her Voice on Air approach to engage women in crucial discussions both on-air and off air.

Click here for full brief.

Filed Under: *BROADCAST MEDIA, *MASS MEDIA ROUTES, Climate and Environment, Gender, Malawi, Media Development, Participation, Publications (published in print and/or online)

Engaging Participants in Community-based Research (SHARE Policy Brief, 2018)

May 31, 2018

SHARE, WASHTED and other WASH and health research partners collaborated to explore issues of trust around community-based research through a community dialogue event in Chikwawa, Southern Malawi. This policy brief outlines key recommendations provided by participants to improve community engagement. The brief is aimed at researchers, research institutions and policymakers.

While the research recommendations provided are based on findings from a community engagement event in rural Malawi, they are applicable to researchers working on community-based research in many low-income and rural contexts.

Click here for full brief.

 

Filed Under: Malawi, Participation, Publications (published in print and/or online), Research Communication & Uptake, WASH (Water, Sanitation and Hygiene) Tagged With: Community engagement

Nutrition Knowledge Bank (GSMA mNutrition Initiative that provides advice via mobile phones)

April 29, 2017

A new open-access Knowledge Bank aims to deliver nutrition information to three million people in 12 developing countries.

The Knowledge Bank, part of the GSMA mNutrition initiative to help tackle malnutrition in Africa and Asia, is a collection of content on good nutritional practices and includes downloadable factsheets and mobile messages.

Adequate nutrition is critical to the physical and mental development of children and to long-term human health, but one out of three people in developing countries suffers from micronutrient deficiency. Experts consider poor access to agricultural and health information a major barrier to the uptake of improved nutritional practises, particularly by women and vulnerable groups in marginalized areas.

mNutrition delivers content to people at risk of malnutrition in Bangladesh, Ghana, Kenya, Malawi, Mozambique, Myanmar, Nigeria, Pakistan, Sri Lanka, Tanzania, Uganda and Zambia. An expert consortium on nutritional matters—BMJ, CABI, the Global Alliance for Improved Nutrition (GAIN), the International Livestock Research Institute (ILRI) and Oxfam International—is partnering with local organizations in these countries to produce useful and reliable nutritional, agricultural and health information, which is then distributed through mobile phone networks in each country.

The Nutrition Knowledge Bank is searchable by country and subject. The messages and factsheets are available in several local languages and take into account the differing cultural contexts. The topics covered include breastfeeding advice for new mothers, practical tips for rearing dairy cows and growing healthier crops for human consumption.

The Nutrition Knowledge Bank can be found at: https://www.cabi.org/nutritionkb

Filed Under: Bangladesh, Ghana, Health, ICT4D (Information Communication Technologies for Development), Kenya, Malawi, Mozambique, Myanmar, Nigeria, Nutrition, Pakistan, Sri Lanka, Tanzania, Uganda, Zambia Tagged With: Breastfeeding, Mobile Phones

Entertainment-Education and child marriage: a scoping study for Girls Not Brides (Center for Media & Health 2017)

February 17, 2017

Developed by the Center for Media & Health for Girls Not Brides, this report looks at the opportunities and challenges of Entertainment-Education as a way to address child marriage. Informed by a range of practical and theoretical insights, the report analyses a selection of current initiatives, draws out key lessons and provides top tips for practitioners and donors of Entertainment-Education initiatives.

Click here for full report.

Filed Under: Behaviour Change Communication, Edutainment, India, Malawi, Mozambique, Nepal, Netherlands, Nicaragua, Nigeria, Pakistan, Publications (published in print and/or online), Social Behaviour Change Communication (SBCC), Social Norms, South Africa Tagged With: Child marriage, Drama, Mass Media, Soap Operas, Social Norms, Storytelling

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