Generations For Peace
Closing date: October 1, 2021
Reporting to the CEO, the Communications Director is responsible for leading and developing the Communications Department to craft proactive, innovative and compelling communication, content marketing and engagement in a mix of channels with our volunteers, donors and partners to share compelling stories to inform, motivate, inspire, and call to action, and to support positive behaviour change. Communications will follow best practices in social behaviour change communications (SBCC) in non-fiction and fiction formats, and will maximise leverage of local, national and international broadcast and digital media, social media, website, blog, email direct marketing, and other external platforms, linking with our partners’ communications wherever possible to exploit a multiplier effect.
This role requires technical knowledge, experience and confidence across the range of communications, SBCC, content marketing and brand development functions; as well as high emotional intelligence to lead, manage, support and develop the team, and the coordinate its work with colleagues in other departments, especially: Programmes Department on SBCC and Media For Peace programming; the Institute on the evolution of our curriculum and facilitation of learning, knowledge transfer and competency development; and Fundraising Department on relevant inputs to more proactive shaping of programme concepts and approaches to donors in different countries.
Content Marketing: leading, coordinating and supporting the Communications team members to create and use high quality content for our communications to GFP volunteers, and to donors and partners with a focus on three domains: Jordan/Arabic, USA, and international:
- Setting GFP Communications Strategy for compelling engagement with GFP volunteers, and with donors and partners
- Developing high quality content: compelling human stories with photos, videos and animations showing positive impact for beneficiaries. Liaising with Programmes Department and Institute, and direct with GFP volunteers when needed
- Development of GFP key messages, brochures, bulletins, newsletters, reports, speeches, presentations, media releases, web-stories, social media entries, blogs, discussion forum posts, etc.
- Development of effective archive/database of testimonials, photos and videos for future use
- Supporting Marketing Events Manager on communications for fundraising events and targeted marketing of GFP Conference Centre and Auditorium facilities rental to revenue generation clients
- Development of the website in English and Arabic (with Web 3.0 functionality)
- Development of social media in English and Arabic
- Monitoring and tracking of social media, website traffic, identifying best practices for improved engagement and producing and disseminating reports/recommendations for improvement internally
- Leading on contractual relationships with outsourced contractors engaged for communications (e.g., translators, photographers, video film crew, PR agencies)
- Taking personal responsibility for quality of all GFP communications before publication.
Social Behaviour Change Communications (SBCC): guiding and supporting the Communications team in:
- Leading design, implementation and evaluation of SBCC activities and programmes, whether as part of a wider programme or as a specific SBCC programme, and whether using non-fiction or fiction content, or combinations of both.
Media For Peace programming: supporting the Programmes Department in:
- Developing GFP’s Media For Peace engagement on the “production side” of media: engaging media and social media professionals and Fact Checking organisations and strengthening media ethics, conflict sensitivity, gender sensitivity and fact-checking
- Developing GFP’s Media For Peace engagement on the “consumption side” of media: engaging people – especially young people – in communities to enhance their media information literacy and more critical consumption of media information
- Guiding the Institute team in development of Media For Peace curriculum content, and facilitation of learning, knowledge transfer and competency development.
- Developing effective relationships with journalists, editors and agencies in international and trade (peace-building/development/Olympic) media, and with local media in Jordan, USA, and GFP programme countries, through regular personal contact, briefings, and exclusives
- Regular monitoring of media coverage, preparation of media reports and clippings archive.
Donor and Fundraising Engagement: supporting the Fundraising Department:
- Through ensuring delivery of expected high quality donor visibility and programme impact narratives
- Through providing relevant inputs to future programme concepts and proposals to donors.
Communications Contacts Database Development and Contact Engagement guiding and supporting the Communications team in:
- Continuous development of individual contacts database
- Engaging with our partners for their support in engaging their contacts with GFP messages
- Development of regular external e-newsletter in English (international) and Arabic (Jordan-focused)
- Driving traffic to website donations and ensuring best practice donor experience for online donors
- Specific targeted campaigns in support of fundraising priorities, including for online donations, for fundraising events and for revenue generation clients.
Leading the Communications Department, with overall responsibility for its performance and for directing, managing, and developing the capacity of its staff:
- Leading regular Department Meetings and weekly one-on-one meetings with team members; setting priorities, deadlines, plans; tracking progress, addressing problems
- Leading monthly Budget Reconciliation; Quarterly Review; and updates of Annual Plan
- Leading regular after-action reviews and lessons-learnt processes for continuous improvement
- Setting Key Result Targets for each Department member; supporting individual and team capacity development and career progression; empowering and supporting the team members to exceed expectations
- Developing strong teamwork relationships and effective coordination processes between Departments
- Leading the Department to deliver high quality communications in support of all GFP-led events
- Representing the Department in the Senior Management Team, and contributing to shape the broader strategic vision, prioritisation, innovation and future direction of GFP.
3. Key Results Areas:
- Leadership of the Department to drive staff performance, workload prioritisation and meeting deadlines
- Project concepts, creativity and strategic thinking
- Project management and execution
- Quality of final written products in English & Arabic
- Quality of final visual elements
- Growth in overall reach of all communications in Jordan; in the USA; internationally
- Evidence of impact
- Leading Knowledge Management initiatives within Communications Department and across entire organization for continuous learning and improvement
- Internal relationships with colleagues in other Departments
- External relationships with GFP volunteers, donors, partners, contractors and media
- Department’s collective continuous learning and improvement
- Personal development
4. Generations For Peace Values:
- Leadership: demonstrating personal leadership and fostering leadership, responsibility and initiative in others
- Respect and Tolerance: showing respect and tolerance for all Staff, volunteers, partners, agents, suppliers and contractors
- Empowerment and Teamwork: supporting capacity development of the Department staff, and supporting all other staff as a team player in creating impact
- Responsibility: demonstrating and encouraging responsibility, accountability and transparency, professionalism, care and diligence in respect of all people and property, and the brand and reputation of the organisation; seeking quality, effectiveness, sustainability, efficiency and good value for money; to maximise positive impact whilst minimising risk
5. Education, Qualifications, Competences, Skills Required:
- University Bachelor’s Degree minimum, in a relevant discipline
- At least 16 years’ professional experience reaching progressively more senior levels
- Significant experience in non-profit communications and engagement
- Significant experience in content marketing, website and social media development
- Significant experience in social behaviour change communications (SBCC)
- Significant experience in engagement with media professionals and media organisations
- Experience drafting high quality communications in different formats
- Experience in communications events management and coordination
- Experience in leading, managing, and building the capacity of a team
- Excellent active listening, problem solving, client management, customer service, and crisis response skills
- Excellent computer skills (documents/spreadsheets/databases/presentations/multi-media/calendars/email)
- Excellent spoken and written English and Arabic, at highest standard of public communications
- Cultural sensitivity and understanding of different interpretations of communications approaches in different global, regional, and local contexts
- Interest in global current affairs, conflict resolution and peace building, and international development
- Proven ability to fit into a young, diverse, dynamic team as a team player, leader, mentor, and capacity-builder
- Masters level degree in a relevant discipline
- Specific experience of non-profit communications in Jordan and in the USA
- Experience in an international peace-building organisation
- Volunteer experience
How to apply
Candidates are encouraged to apply before the deadline. (01-10-2021).
*Shortlisting and interviews will be on rolling basis.***
To apply for this job please visit www.generationsforpeace.org.