Closing date: not given
This research is set out to understand the media landscape and consumption habits of two conflict sensitive areas within the Central African Republic: PK5 district of Bangui capital and the town of Bambari in CAR. The study is taking place to inform the Connect Program which aims to connect citizens to post-electoral processes in CAR and in refugee areas.
The overall goal is to analyse the link between media consumption habits and the current voting intent among potential citizens or community members, particularly women, in the upcoming presidential and national assembly elections. The final research product will include, among other things, a portrayal of the media landscape, information gaps, various sources of information, trust levels of various sources and the differences between female and male audience members in how information is sought and potentially acted upon when it comes to electoral processes.
The research findings will set the baseline to the potential impact of the Connect Project activities to be implemented pre-electoral processes, which would then be evaluated against the findings of an end-line study to be conducted post-elections by March, 2021. Project Strategy will also rely on the research insights to direct programming and potential amendments to activity implementation, to best address the needs of the communities and target audience members.
Proposals will be evaluated and selected on a rolling basis, but final submission deadline is October 16th, 2020.
Description of the Program
The Connect Program aims to connect citizens to the post-electoral political process in CAR and in refugee areas. To achieve this objective, Internews worked directly with local partners this quarter: Réseau des Journalistes pour les Droits de l’Homme (RJDH), High Council of Communication (HCC), and various CAR media outlets.
The work of Internews and partners involves: (i) ensuring improved quality information to the CAR population by providing training, coaching, and mentoring to Central African journalists; (ii) providing technical and editorial assistance to Central African media outlets with a specific focus on promoting coverage for women journalists and gender issues; (iii) establishing a media resource center (MRC) offering internet connection, radio studio, and laptops at journalists’ disposal providing them tools to perform, research, and improve production in a professional way; (iv) providing information to CAR refugees in IDP camps, and (v) providing technical and advocacy support to the HCC.
Purpose and Objectives of the Evaluation/Research
The general objective is to evaluate the impact and potential success of the Connect Program in building the capacity of media practitioners and media infrastructures in covering the electoral process and how this had an effect on the awareness of citizens/community members of electoral process, which would then potentially result in a shift in voting behaviour. The immediate expectation is that this study will act as a baseline measuring various indicators of success and how Internews’ programming has performed against them, when measured again at the end of the project. In addition to that, the research will help in understanding the media landscape and media consumption habits among the target audience members, which would serve in directing project design and implementation in future projects taking place in the same areas or similar contexts.
The objectives include:
- Gauging on the link between media consumption, voting intent and voting behaviour.
- Understanding the media landscape including different sources of information among target audience members.
- Identifying general media/information consumption among audience members.
- Identify information gaps: what are the audience’s information needs, which of these needs are currently not being met.
- There will be a special focus on female media consumption in terms of news/human rights related topics – when, where, from where, and to what extent do consumers trust providers Defining trust of media sources among audience members and understanding how determinants of trust are different between different demographics.
- Understanding the intent of females voting in upcoming presidential and national assembly elections.
- Identify triggers and barriers of voting among male and female citizens, with a focus on knowledge of electoral political processes, involvement of female politicians in elections and/or participation of female candidates in public debates.
To apply for this job please visit phf.tbe.taleo.net.