Consultancy to design Graphic Illustrations from the study on Shifting Narratives to Value Unpaid and Informal Work in Kenya

Closing Date: 14 Nov 2023

Oxfam conducted a study in 2022 dubbed “Shifting narratives to value unpaid and informal work”, with the aim of gaining a deeper understanding of the dominant narratives prevalent in Kenyan society on unpaid and paid care work and informal work; and then identifying and testing transformative narratives that could change societal attitudes.

Graphic illustrations are powerful visual tools that play crucial role in conveying information, data and complex concepts in a concise and engaging manner. Further, graphic illustrations have the ability to simplify complex concepts and ideas, making them more accessible and easier to understand.

Oxfam in Kenya intends to engage a consult that will design infographics on key messages from the shifting narratives study. The main aim of developing graphic illustrations/visualization of the narrative findings will be to foster Gender transformative behavioural communications change ( BCC) campaigns designed and implemented to support care work.

The scope of work under this consultancy will specifically consist of:

1. Designing graphic illustrations for the transformative messages identified in the shifting narratives study. This will include transformative narratives formulated to counter the existing retrogressive narratives to shift societal attitudes.
2. Conceptualizing and designing engaging message-targeting diverse audiences through graphic illustrations with messages to create awareness on existing narratives and foster behaviour change towards narratives on care work in Kenya.