Closing date: 26 June 2018
Social Protection has the potential to have significant impacts on incomes, equity, and access to social services for the extreme poor and vulnerable. In 2015, the Ministry of Gender, Children and Social Protection (MoGCSP) developed and approved the first National Social Protection Policy for Ghana. The Social Protection Policy provides a framework for delivering social protection coherently, effectively and efficiently in a way that is holistic and properly targeted. It defines an understanding of social protection and a social protection floor within a Ghanaian context, and provides an institutional framework for coordination as well as stakeholder collaboration in monitoring and ensuring accountability.
The Ministry of Gender, Children and Social Protection has the mandate to coordinate the overall social protection sector by providing oversight responsibility on agencies responsible for social protection delivery. To ensure sustainance and coherence of the sector, the MoGCSP has a responsibility to ensure: mobilization of sustainable funding, collaboration with partners including identification and optimization of synergies and resources, effective programme delivery and tracking of inter-programme linkages (essential for building an integrated system), regular information mobilization and knowledge management as well as monitoring, evaluation and reporting. The Ghana National Social Protection Policy has identified communications and branding as one of the key mechanisms that will enable the MoGCSP to achieve its vision of building a well-coordinated and effective social protection system.
UNICEF supported the MoGCSP to develop a social protection communications strategy which provided guidance for the Social Protection Directorate (SPD) communication activities last year. The SPD seeks to review the strategy and use it as a basis to develop a comprehensive communication strategy for the sector in line with the provisions of the social protection policy and key social protection priorities of the government notably the new programme of building a functional social welfare system for Ghana. The Ministry need to continuously engage stakeholders in a systematic and efficient manner to enhance the delivery of programmes and increase support for the sector. To build on the work done in the previous year, UNICEF has accepted a request from the Ministry (dated 13th April 2018 with reference number MOGCSP/HB.4/12/01/N.6) to recruit a national senior communication and advocacy expert to support the review, revision and finalization of the communication strategy to align with key requirements and priorities of the sector. The revised strategy is expected to provide detailed analysis on the knowledge gaps of key audiences, key messages for targeted groups, capacity needs assessment of key partners (including a matrix of key partners strengths and weaknesses) modalities for leveraging on their strengths, as well as an appraised monitoring and evaluation framework.
As part of its coordinating role, the MoGCSP is expected to advocate for the development of programme specific communication strategies tailored to their needs. The revised social protection communication strategy is expected to provide a foundation for this and help build synergy between the overarching communication strategy for the sector and the programme specific communication strategies.
Purpose of the Assignment
The purpose of this assignment are to:
- Support the SPD to review the current social protection communication strategy and agree on key components required.
- Support the revision of the current strategy into a final social protection communication strategy and its accompanying monitoring and evaluation guide and an annual implementation plan. The implementation plan will continuously be evaluated and adapted where appropriate.
To apply for this job please visit www.unicef.org.