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Publication: Voices with Purpose Manual on Communication Strategies for Development and Social Change (Fesmedia Africa)

July 29, 2021

To address African CSOs’ need for effective strategic communication planning, Fesmedia Africa has developed the programme ‘Communication Strategies for Development and Social Change’. The programme aims to: – empower civil society actors to effectively articulate, represent and advance their interests, causes and goals in the policy-making process; and – guide CSOs in using modern communications methodologies to broaden opportunities for socio-political participation and social change.

To this end, one component of the programme has been the elaboration of Voices with Purpose – A Manual on Communication Strategies for Development and Social Change, which consists of three parts:

1) Conceptual Module,

2) Participant’s Module and

3) Facilitator’s Module.

Equipped with key conceptual foundations, applicable strategies and a step-by-step guide to designing a communication strategy, civil society actors –be they trade unions, women’s organisations, human rights activists, young leaders, or specific campaigns– should find themselves in a better position to represent and mobilise action for their causes.

You can access the full manual on this link.

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