To address African CSOs’ need for effective strategic communication planning, Fesmedia Africa has developed the programme ‘Communication Strategies for Development and Social Change’. The programme aims to: – empower civil society actors to effectively articulate, represent and advance their interests, causes and goals in the policy-making process; and – guide CSOs in using modern communications methodologies to broaden opportunities for socio-political participation and social change.
To this end, one component of the programme has been the elaboration of Voices with Purpose – A Manual on Communication Strategies for Development and Social Change, which consists of three parts:
1) Conceptual Module,
2) Participant’s Module and
3) Facilitator’s Module.
Equipped with key conceptual foundations, applicable strategies and a step-by-step guide to designing a communication strategy, civil society actors –be they trade unions, women’s organisations, human rights activists, young leaders, or specific campaigns– should find themselves in a better position to represent and mobilise action for their causes.
You can access the full manual on this link.