Overview of C4D Festival 2016: Sights & Sounds of Change
The festival was a day bursting with ideas, images, music, questions and discussion from around the world. The conversation ranged from two young radio broadcasters who skyped in from Zambia, to seasoned specialists on story-telling and film editing, to academics, to upcoming London-based producers who are making films for girls’ empowerment. The 12 organisations who presented were champions for a great variety of media in development. Across this variety, several shared experiences and common reflections emerged from the speakers. Most notably: The value of conversation that is inclusive and reflective. The role new technologies and how these developing platforms influence the conversation itself. The difficulty of measuring impact, and how innovation can heighten this challenge. In parallel with afternoon activities, InsightShare led an immersive workshop on Participatory Video methodology. Participants took the camera in-hand as the group explored questions of "What does your ideal future look like? When have I experienced a perfect world?". Over two hours, they learnt how video techniques can bring about community-led change. The Programme - including links to the presentations given - was as follows: First cluster C4D Network welcome – Jackie Davies & Katie Bartholomew [ C4D Network Challenge Presentation ] Malaria Consortium – Marian Blondeel & Daudi Ochieng [ Malaria Consortium ...
Round-up of C4D Network UK Focus Session: Social Norms and their role in C4D theory (November 2016)
Our latest UK C4D Focus Session discussed the topic of Social Norms (Wednesday 28th November 2016). Members brought their experience of working with social norms from around the world, as well as reflecting on social norms closer to home. From violence against children, to smoking, to female genital cutting. The smoking ban in the UK, for example, was discussed as a demonstration of legislation prompting a shift in a social norm - towards smoking being increasingly negatively sanctioned by peoples' disapproval, while being positively sanctioned among those adolescents who want to rebel or belong to a 'cool'/transgressive group. The pressures of social media were explored in this context. Key questions arising from the group were: how can social norms be measured? Is there a figure - a tipping point, or a percentage of a population practicing a behaviour - for when a social norm has been abandoned? Can we establish a hierarchy of social norms, to distinguish those which are hardest to shift from those which are easier? The presentation on an introduction to Social Norms is available through You Tube via this link. Further reading, shared by the group: Manual on Social Norms and Change - from UNFPA and UNICEF (as mentioned in ...
A Step-by-Step Guide to Applying Communication for Development (C4D) to Counter-trafficking Activities (IOM X Toolkit 2016)
Guided by other C4D tools in existence, IOM X created its own toolkit for developing content and activities to aid counter trafficking. The toolkit will help readers understand C4D and Behaviour Change Communication (BCC), as well as develop a C4D strategy for counter-trafficking initiatives. The toolkit is a practical resource for programme managers and officers, research officers and communication specialists working on information, awareness-raising and/or behaviour change communication campaigns in the counter-trafficking sector ...
‘Global Mechanism: Communication, Media, Social and Behaviour Change?’ Discussions from a C4D consultation meeting, November 2016
Could a global advocacy mechanism add value to the C4D field? Similar movements have been seen in other areas of development – from the Global Partnership on Violence Against Children to ‘WASH For All’ – so how might this work in our sector? This was among the key issues discussed at a C4D consultation meeting in London on 10th November 2016. Hosted by BBC Media Action, a group of C4D professionals based in the UK came together to share their opinions and ideas on four primary questions: “Would a global mechanism bring added value to communication and media (for) development, social and behavioural change?” Almost all participants agreed that it would, and pointed out that the central question is therefore one of definition – under which name should the field incorporate these strands? “What overall goals and themes would you propose as the focus of such a mechanism? What strategic approach should such a mechanism take to work towards those goals?” The ideas proposed included: developing an evidence base (to then establish gaps within it); aligning organisational agendas to minimise duplication; establishing a recognised focal point for the mechanism; developing an accreditation for staff and academic training; creating university modules ...
Coming of age: communication’s role in powering global health (BBC Media Action Policy Briefing 2016)
Communication has been a consistent current running through many major health developments of recent years. And yet, despite the demonstrated promise of communication as a tool for improving public health, not enough has been done to date to capitalise upon its potential, particularly in the poorest parts of the world. Through a careful review of the evidence, this briefing offers a spirited case for why donors, practitioners and developing country governments need to pay more attention to the role of communication in tackling global health. The briefing finds that: Communication has been central to public health developments from Ebola to polio and from HIV to child survival. While health policy officials recognise the importance of health communication, it often remains poorly funded, under-utilised and badly planned in public health programmes. Even when it does prioritise communication, public health programming often fails to reflect best practice around the role of social and behaviour change communications (SBCC). Progress has been stymied by the complexity of social and behaviour change communication, debates around “what counts” as evidence, and the learning and capacity-strengthening gaps within the health communication field. Donors should ensure that their staff are familiar with the health communication evidence base and ...
Incorporating Net Care into Malaria Social and Behavior Change Communication Strategies: A Step-by-step Guide (Vector Works Project 2016)
This publication provides a practical guide to integrating net care behaviors as a component of overall net use messaging in existing ITN social and behavior change communication (SBCC) strategies or other platforms. This guide is intended for use by those involved in distribution of insecticide-treated nets (ITNs) or organizations that conduct communication activities related to ITN distribution and use. Click here for full guide ...
Malaria Social & Behavior Change Communication National Strategies (collected and mapped by HC3 2016)
HC3 has analyzed, collected and mapped a number of national malaria communication strategies. A number of countries are updating their malaria communication strategies as they prepare concept notes for the Global Fund. The strategies include those written both and after 2010 as well as current strategies. Click here to access this resource ...
Integrated Communication Campaigns to support citizen behaviour change: A Practical Guide (WPP 2016)
This report is for people in the public sector who commission or manage communication programmes to support behaviour change programmes. It aims to help people to make choices that will maximise the chances of their communication programme successfully influencing citizen behaviour. The report is organised around the WPP Government & Public Sector Practice model of integrated communication. This report aims to offer an understanding of the cycle of an integrated communication campaign, how to structure and manage an effective multidisciplinary team of experts, and how to set behavioural objectives and how to measure progress against them. The report is a practical guide for practitioners. The models and approaches are based on a detailed understanding of behavioural science and the academic literature on the topic. However, readers do not need to have a background in behavioural science to apply the guidance in this report – rather, it should help to work effectively with behavioural scientists and other experts ...
The New Global Citizen: Harnessing Youth Leadership to Reshape Civil Society (Rhize report 2016)
This report explores how the global development sector has not kept pace with the changing ways youth seek to create social change, creating a disconnect between formal civil society and the majority of youth leaders. Without understanding this new model of global citizenship—what the report calls "participatory citizenship," Rhize argues that international development institutions will continue to miss the innovative, networked energy of youth leaders who are motivated, and activated but who need better support to achieve collective global impact. This report analyzes these gaps, opportunities and outlines a path forward through a new "Collective Civic Participation Framework" ...
Strengthening behaviour change communication in western Nepal: how can we do better? (Waterlines 34:4 article 2015)
The Government of Nepal aims to achieve full water and sanitation coverage by 2017. The bilateral Rural Water Supply and Sanitation Project in Western Nepal (RWSSP-WN) works with local governments in 14 districts, aiming to declare them open defecation free. This behaviour change communications evaluation explored how to improve RWSSP-WN’s present practices to reach the diverse target population in the Terai districts, where more than 1 million people still defecate in the open. The study reviewed RWSSP-WN’s present behaviour change triggering tools and related communications strategies. The findings suggest that availability of subsidies seems to change how people think about sanitation and tends to eliminate willingness to pay for a latrine. The authors recommended strong advocacy for a no-subsidy policy, and more attention paid to alternative financing options with targeted support to the poorest of the poor. The present behaviour change triggering tools do work as intended, but there is a need to develop pre-triggering and post-triggering strategies to increase the overall impact. The pre-triggering strategy would ensure that potential barriers to change are identified and addressed before the actual triggering event, and that the key stakeholders are prepared for the actual triggering event. The post-triggering strategy is needed to ...
Shifting Social Norms to Tackle Violence Against Women and Girls (VAWG) (DFID Guidance Note 2016)
Violence against women and girls (VAWG) is the most widespread form of abuse worldwide, affecting on average one third of all women globally in their lifetime. VAWG undermines the mental and physical health of women and girls, violates their human rights and can have a negative impact on long-term peace and stability. In line with its international and national commitments, preventing VAWG is a top priority for the UK Government and DFID. Although the development community has long recognised the importance of attitudes, norms, and beliefs that justify violence and gender inequality in perpetuating violence against women and girls (VAWG), there has often been a lack of clarity about the definitions of and relationships between these constructs and the practical implications for programme design and evaluation. This Guidance Note therefore aims to clarify these constructs, summarise the role of social norms in sustaining harmful behaviours and contributing to VAWG, and provide practical guidance and advice for DFID advisors and programme managers on how to identify and address harmful social norms in the context of programming to prevent VAWG ...
SBCC Pathways for Improved Maternal, Infant, and Young Child Nutrition Practices (SPRING 2014)
Social and behavior change communication (SBCC) is a behavior-centered approach to facilitating individuals, households, groups, and communities in adopting and sustaining improved health and nutrition related practices. The approach draws upon social science and behavior change theories to address behavior and the environment within which behavior change occurs. SBCC activities can be classified into three basic categories: behavior change communication (BCC), social and community mobilization, and advocacy. In this paper, SPRING presents pathways between SBCC delivery strategies and improved maternal infant and young child nutrition (MIYCN) practices. These pathways are based on a review of SBCC strategies and theories as well as a systematic literature review exploring the effectiveness of SBCC approaches in changing priority MIYCN practices. This document is part of an occasional series produced by SPRING staff and consultants on topics of relevance to practitioners in global nutrition. Click here for full paper ...