George has provided training, capacity building, and technical assistance in behaviour change communication for RH and HIV/AIDS programs. He has designed and delivered technical assistance services in strategic advocacy and social and behaviour change communication interventions targeting stakeholders in government, civil society organizations and communities both in Kenya and internationally. He has expertise in developing target audience-specific technical briefs and client-oriented communication messages and materials as well as effective skills-building, training and facilitation skills. He is well versed in the application of communication theory and the use of social and behaviour change communication principles and approaches to influence behaviour change at individual and societal levels and has worked on programmes that have challenged deep-seated cultural norms and practices such as female genital mutilation (FGM).