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Behaviour Change Toolkit (PIN, 2017)

June 18, 2018

This concise and practical toolkit is designed to give development practitioners the know-how they need to understand people’s behaviours and to help them in designing and implementing effective behaviour change strategies. It highlights how behaviour change is key to addressing many development issues such as child mortality, food insecurity, lacking education, and gender inequality, and offers practical and easy-to-read guidance on how to go about developing a behaviour change intervention.

Click here for the toolkit.

Filed Under: *REGION: Global, Behaviour Change Communication, Publications (published in print and/or online) Tagged With: Child Mortality, Education, Food Security, Gender inequality

Shifting Social Norms to Tackle Violence Against Women and Girls (VAWG) (DFID Guidance Note 2016)

October 1, 2016

Violence against women and girls (VAWG) is the most widespread form of abuse worldwide, affecting on average one third of all women globally in their lifetime. VAWG undermines the mental and physical health of women and girls, violates their human rights and can have a negative impact on long-term peace and stability. In line with its international and national commitments, preventing VAWG is a top priority for the UK Government and DFID.

Although the development community has long recognised the importance of attitudes, norms, and beliefs that justify violence and gender inequality in perpetuating violence against women and girls (VAWG), there has often been a lack of clarity about the definitions of and relationships between these constructs and the practical implications for programme design and evaluation. This Guidance Note therefore aims to clarify these constructs, summarise the role of social norms in sustaining harmful behaviours and contributing to VAWG, and provide practical guidance and advice for DFID advisors and programme managers on how to identify and address harmful social norms in the context of programming to prevent VAWG.

Filed Under: Behaviour Change Communication, Gender, Peace & Social Cohesion, Publications (published in print and/or online), Social Behaviour Change Communication (SBCC), Social Norms, Social Norms Analysis Tagged With: DFID, Gender inequality, Social Norms, VAWG

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