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Changing gender and social norms, attitudes and behaviours (GSDRC K4D Helpdesk Research Report series 2017)

May 28, 2017

What rigorous evidence is there on what types of programming interventions work to bring about changes in gender and social norms, and changes in wider attitudes and behaviours? This annotated bibliography presents studies of programmes that aim to bring about changes in gender and social norms, and changes in wider attitudes and behaviours. Much of the literature and some programme designs recognise the need to change social norms in order to change behaviours, such as HIV/AIDs prevention and better sanitation and hygiene. The report looks at interventions targeting the individual and inter-relational levels (e.g. workshops); the community level (e.g. community dialogue, community mobilisation and youth initiatives); and the wider societal level (mass media and edutainment). It highlights the effects of such interventions, focusing on rigorous evaluations.

Click here for full report.

Filed Under: Behaviour Change Communication, Edutainment, Publications, Social Change Communication Tagged With: Community mobilisation, Edutainment, HIV/AIDS, Mass Media

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