Behaviour Change Communication

The COVID-19 Communication Network is a reliable site for social and behavior change (SBC) professionals, and other responders in need, to access and share high quality communication materials, tools and resources from global partners to address the COVID-19/Coronavirus pandemic. Access here: https://covid19communicationnetwork.org/ ...

A Rede de Comunicação COVID-19 é um site confiável para mudanças sociais e de comportamento (SBC) profissionais, e outros respondedores em necessidade, acessar e compartilhar materiais de comunicação de alta qualidade, ferramentas e recursos de parceiros globais para lidar com a pandemia de COVID-19 / Coronavirus. Access here: https://covid19communicationnetwork.org/?lang=pt ...

La red de comunicación COVID-19 es un sitio confiable para el cambio social y de comportamiento (SBC) profesionales, y otros respondedores necesitados, para acceder y compartir materiales de comunicación de alta calidad, herramientas y recursos de socios globales para abordar la pandemia de COVID-19 / Coronavirus. Access here: https://covid19communicationnetwork.org/?lang=es ...

Le réseau de communication COVID-19 est un site fiable pour le changement social et comportemental (SBC) professionnels, et autres intervenants dans le besoin, pour accéder et partager du matériel de communication de haute qualité, outils et ressources de partenaires mondiaux pour lutter contre la pandémie de COVID-19 / Coronavirus. Access here: https://covid19communicationnetwork.org/?lang=fr ...

Many Asian countries are recording alarmingly high numbers of HIV infection among its MSM population. This is particularly evident in large urban areas like Bangkok, Jakarta, Manila, and Saigon. HIV prevalence has been reported between 15-31% in these cities. Where data is available, the rate of HIV testing among young MSM aged 18 to 29 is less than 50%. Meanwhile, the adoption of media and technology in Southeast Asia – especially in urban areas – has grown exponentially. Online sexual networking websites and mobile dating apps are used by young MSM to regularly seek out sexual partners. This gives campaigners new opportunities to reach and engage this demographic like never before. testXXX was created by APCOM to respond to this crisis and opportunity for HIV services for young MSM in the region. testXXX empowers the existing community-based clinics to reach and recruit wider young MSM audience. It does this by harnessing the power of cutting-edge communications and creativity that resonates with the knowledge, attitudes, and behaviours of young MSM. Thumb Stopping and 15 other Case Studies on HIV-related Behaviour Change Communication is the report based on the lessons shared during the testXXX Regional Dialogue, which took place in Bangkok during ...

Communication for Development (C4D) promising practices are dialogue-driven interventions that lead to the sustainable improvement of living conditions for children and their families, particularly the most vulnerable. This booklet brings together four outstanding examples from Cambodia, Malaysia, the Philippines and Viet Nam, where UNICEF-supported interventions by governments and civil society organizations are bringing about positive change. Click here for full booklet ...

According to the World Bank’s 2015 Development Report, edutainment has the potential to achieve large-scale behaviour change, and many other studies have noted similarly positive results. However, rigorously-gathered evidence of edutainment’s impact on behaviour change is still lacking. Oxfam has implemented edutainment programmes in 14 countries and is constantly seeking to better understand its impact. In 2015, Oxfam Novib’s impact measurement unit conducted a rigorous (randomised) evaluation of an edutainment pilot project in Tunisia. Click here for full case study ...

The Health Communication Capacity Collaborative (HC3) has published a series of case studies examining activities and tools used in the social and behavior change communication (SBCC) strategy to improve healthy behaviors and increase demand for and use of quality reproductive, maternal, newborn and child health (RMNCH) services in Guinea as the country continues to recover from Ebola. Each case study highlights how HC3 is working with Guinea’s hardest hit communities to rebuild both trust in the health system and the quality of care delivered. Click here for case studies ...

This paper presents the the effect of a behaviour change intervention, Gerakan Rumpi Sehat (the Healthy Gossip Movement), on infant and young child feeding practices in peri-urban Indonesia. The pilot intervention was designed based on the principles of a new behaviour change theory, Behaviour Centred Design (BCD). It avoided educational messaging in favour of employing emotional drivers of behaviour change, such as affiliation, nurture and disgust and used television commercials, community activations and house-to-house visits as delivery channels. The evaluation took the form of a 2-arm cluster randomised trial with a non-randomised control arm. One intervention arm received TV only, while the other received TV plus community activations. The intervention components were delivered over a 3-month period in 12 villages in each arm, each containing an average of 1300 households. There were two primary outcomes: dietary diversity of complementary food and the provision of unhealthy snacks to children aged 6–24 months.Click here for full paper ...

Designed for practitioners, trainers, and students of behavior change or social marketing, this case study shows how to take the guesswork out of two critical decisions:

• What behavior will you promote?
• What key factors will you address to motivate people?

Use the case study kit to teach or learn about methods for behavior change and view A&T’s final TV spot on handwashing + child feeding. Click here for full details ...

This report, commissioned by UNICEF, aims to highlight the use, potential and impact of ICTs in sexual and reproductive health and HIV interventions targeting adolescents and young people. It highlights the lessons learnt from 11 case studies from across Africa, and illustrates the role of innovation in the use of ICT for HIV prevention. The report serves as a useful learning guide for future design and implementation of future programming on HIV and sexual health among adolescents. Click here for the full report: C4D Network - REPORT & CASE STUDIES on ICT for HIV Prevention 28.11.15 ...

Amakomaya, translated as Mother’s Love in Nepali, was initiated by a dedicated team of local ICT experts and health professionals when they received a USD4,000 grant from the Internet Society in 2011. Committed to tackle the challenges that Nepali women face during pregnancy and childbirth; and equipped with the skills to leverage opportunities, including those that the Internet and mobile communications offer, the team is making a series of breakthroughs, particularly in women's health education, changing community practices that marginalize women, and the digitization of health records. The full details of the case study can be found in the following pdf: CaseStudy-Amakomaya_Nepal (Source: Christine Apikul) ...