Should We Use Entertainment Media to Shape Norms and Behaviors at Scale?

The World Bank’s Narrating Behavior Change program of the Development Impact Evaluation department (DIME-NBC) conducts experimental evaluations of entertainment media to improve the effectiveness of development investments. Next Tuesday October 29th (12:30-2:00pm EST) we will present some of the work we are doing with our edutainment partners MTV, Discovery and ITVS. These edutainment partners will debate with the World Bank’s heads of Health, Gender and Communications how best to scale up this communication approach in developing countries. If you plan to attend in person, please email your name and your organization’s to [email protected] and cc me. You will be picked up by a colleague inside the visitor’s entrance (18 and H St) at 12:15pm.  You can also participate online through WB Live or Webex.

Proposed Agenda
Three video clips from a TV drama, Cartoon and Documentary
Moderated by: Arianna Legovini (bio), Manager, DIME, The World Bank
Short Presentation: Victor Orozco (bio), Economist and Program-Lead, DIME Narrating Behavior Change program, The World Bank
Discussants:
Muhammad Ali Pate (bio), Global Director, HNP Global Practice, The World Bank
Caren Grown (bio), Senior Director, Gender Global Practice, The World Bank
Jeremy Hillman (bio), Director,  External and Corporate Relations, The World Bank
Georgia Arnold (bio), Sr VP of Social Responsibility, MTV Networks International
Adebukola Oladipupo (bio), MTV Shuga actress, MTV Networks International
Aric Noboa (bio), President and Executive Producer, Discovery Learning Alliance
Eric Martin (bio), Senior Strategist, ITVS

October 29, 2019
MC C2-350 (where the WB clinic was formerly located)
12:30 PM – 02:00 PM
Light lunch will be served
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