“We know that radio saves lives. We have seen it time and time again. During
humanitarian disasters, radio has been used as part of early warning systems,
collected vital data and circulated up-to-date news on emergency services. In public health crises, such as the Ebola outbreak in West Africa, radio was one of the most trusted and accessible source of health information, reinforcing behaviour change communication and effectively dispelling dangerous rumours.
Now we are in the middle of the COVID 19 pandemic and communicators around the world are seeking to communicate, engage and educate their audiences. This blog brings together some learning we have gathered at Farmers’ Voice Radio over the years about producing radio programmes that are trusted, change behaviour and make a lasting difference.”