Could a global advocacy mechanism add value to the C4D field? Similar movements have been seen in other areas of development – from the Global Partnership on Violence Against Children to ‘WASH For All’ – so how might this work in our sector?
This was among the key issues discussed at a C4D consultation meeting in London on 10th November 2016. Hosted by BBC Media Action, a group of C4D professionals based in the UK came together to share their opinions and ideas on four primary questions:
“Would a global mechanism bring added value to communication and media (for) development, social and behavioural change?” Almost all participants agreed that it would, and pointed out that the central question is therefore one of definition – under which name should the field incorporate these strands?
“What overall goals and themes would you propose as the focus of such a mechanism? What strategic approach should such a mechanism take to work towards those goals?” The ideas proposed included: developing an evidence base (to then establish gaps within it); aligning organisational agendas to minimise duplication; establishing a recognised focal point for the mechanism; developing an accreditation for staff and academic training; creating university modules on the topic; simplifying the processes and spending in the field; and enabling exchange between academics and practitioners.
This was one of a sequence of such meetings, following similar consultations in Amsterdam and Addis Ababa, and preceding those in Geneva, Bogota, New York and Washington DC.
If you would like to share your thoughts on this issue, please contact us at [email protected] where we will gather all feedback and forward on to the meeting organisers.