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.mobi Website

YoungAfricaLive was developed as a .mobi website. A .mobi website is one that is created to improve users web browsing experience on their mobile devices. There are mandatory rules for building a .mobi website to ensure that users get the best viewing experience when using their mobile devices. These websites may be optimized for the special capabilities and restrictions of mobile devices compared to computers, such as smaller screens, device form/size, device input/output options, existence of embedded sensors (acceleration, location, touch, etc.), as well as human factors such as expectations of immediacy of results, context awareness under a shortened attention span (compared to non-mobile device use of the Internet).

YoungAfricaLive’s .mobi site was available on Vodacom’s deck which was available to users for free. These decks previously provided zero-rated access to an MNO’s (Mobile-Network Operator) websites as well as buy wallpapers, ringtones etc. In 2012, with the integration of the info4africa HCT (HIV Counselling and Testing) database, users could then also search for HIV counselling and testing services through location and contact information of these service providers. YoungAfricaLive users were able to find a link to the feature on the homepage of YAL SA on Vodafone Live. Users would then be able to query the info4africa HIV data via a series of drop-down menus to find a clinic in a certain province, city or suburb within South Africa. Once the clinic had been chosen, information provided included the name of the clinic, a click-to-call phone number, address and the type of service available.

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