The International Committee of the Red Cross (ICRC) and the International Federation of Red Cross and Red Crescent Societies (IFRC), with support from the United Nations Office for the Coordination of Humanitarian Affairs (OCHA), have published a brief guide on how to use social media to better engage people affected by crisis. The guide is geared towards staff in humanitarian organisations who are responsible for official social media channels.
To date, humanitarian organizations’ use of social media to engage and communicate with – not about – affected people remains vastly untapped. Practical guidance (both thematic and technical), good practices and lessons learned continue to be under researched and inadequately documented. This 20-page guide aims to address that gap, and is intended as a living tool as technology and social media platforms evolve.
Click here for full guide.