C4D Network

Global community of professionals working in Communication for Development

Advanced Search
  • Home
  • About Us
  • Community
  • Recruiting
  • Consulting
  • Capacity
  • .
    • Consultancy
      • Network Community
        • Members
        • Country Chapters
    • Learning
      • C4D Know-How
      • C4D in Action
      • Learning Resources
      • C4D Development Topics
    • Service Providers
    • News & Events
      • Newsfeed
      • Events
      • Opportunities

Myanmar’s media from an audience perspective ( IMS-Fojo, 2018)

November 5, 2018

This publication presents the findings from an audience study carried out by International Media Support (IMS), its partner institution Fojo Media Institute and Enlightened Myanmar Research Foundation (EMRef) in May 2018. The report provides indications of the media habits of the population of Myanmar as well as people’s understanding of news and information flows.

The study found that there is a widespread preference towards local media as people feel that these media outlets provide them with information relevant to their local communities and daily lives. Television is a preferred medium for consuming news but social media, and Facebook, in particular, is catching up. A culture of sharing news and information ensures that even people without access to Facebook know of the platform and get updates through friends and family.

People’s trust in media differs but with many preferring state-owned media to deliver trustworthy and reliable news and information. Some news consumers showcase a natural scepticism towards news and information, but limited access to reliable information makes it difficult for them to verify what they read, see or hear.

Based on the findings, the report ends with 12 recommendations. Six are directed towards the Myanmar media industry, journalists and other content
producers while the remaining six are targeted at media development organizations and learning institutions. IMS-Fojo hopes that these recommendations can serve as inspiration for the continuous development and professionalization of the media in Myanmar.

Click here for full report.

Share this:

  • Click to share on Twitter (Opens in new window)
  • Click to share on Facebook (Opens in new window)

Filed Under: *MASS MEDIA ROUTES, Media Development, Myanmar, Publications (published in print and/or online), Social Media Tagged With: Facebook, Journalism

Site Navigation

Join C4D
Contact Us
Get Involved
Facebook Group
LinkedIn Group

Privacy & Cookies: This site uses cookies. By continuing to use this website, you agree to their use.
To find out more, including how to control cookies, see here: Cookie Policy

Social Networks

  • Facebook
  • LinkedIn
  • Twitter
  • YouTube
Communication for Development Network
Registered address:
Finsbury House, New Street,
Chipping Norton, Oxon, OX7 5LL, UK
E-mail [email protected]
Non-profit Company Number: 7734410

Privacy Policy

Cookie Policy

Copyright © 2023 C4D Network · Website by IndigoBird