International development organisations that seek to shift social norms as part of social and behaviour change (SBC) initiatives have expressed a need for guidance for on how to systematically monitor social norms shifts during programme implementation. This guidance note provides insights and recommendations on how to monitor social norm shifts in community-based programmes, drawing on a review of literature, experiences, and learning. It is intended for practitioners across sectors who are responsible for designing, implementing, and monitoring SBC programmes.
It is developed by the global Social Norms Learning Collaborative with the support of the United States Agency for International Development (USAID), the resource includes illustrative frameworks, indicators, and case studies (CARE’s Tipping Point, and Raising Voices’ SASA!). It also offers recommendations for programme implementers.
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