Unlike its other forms, communication for development should not be regarded solely as a communication strategy. With a shift to a more participatory approach, C4D has gained popularity among agents of development, as social institutions are now more concerned about increasing the involvement of communities and civil society. This applies especially well when it comes to communities’ rights, in ways that they acquire a higher role in advocacy, and transmit their needs and concerns in spaces that are created for such purposes.
This article delves deeper into C4D beyond it just being a communication strategy to C4D as a participatory approach and a means of effecting change.
You can read the full article by clicking on this link.