This book by Emile G. McAnany explores how theories and practices have evolved along with the development of communication technologies, to evaluate the current status of C4D in the long-term struggle for development and social change. This is to better understand the criteria for assessing the influence of C4D-related endeavours.
McAnany builds a new, historically cognizant paradigm for the future that supplements technology with social entrepreneurship. He further summarizes the history of the field of communication for development and social change from Truman’s Marshall Plan for the Third World to the United Nations’ Millennium Development Goals.
Part history and part policy analysis, Saving the World argues that the communication field can renew its role in development by recognizing large aid-giving institutions have a difficult time promoting genuine transformation. McAnany suggests an agenda for improving and strengthening the work of academics, policy makers, development funders, and any others who use communication in all of its forms to foster social change.
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