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Under what Conditions is Information Empowering? (Feedback Lab Report, 2018)

July 16, 2018

This report draws on 44 real-life examples and 168 research papers from 10 fields to develop 7 general principles that seem to underlie information initiatives that successfully empower people. Principles 1, 2, and 3 speak to how information empowers through reinterpretation, and Principles 4
to 7 speak to how we can support that reinterpretation—and get people to act.

The goal of this report is to illustrate that information does not empower on its own. Rather, the act of reinterpreting information is empowering, and that act is driven by social and emotional factors. From the literature summarized in this report, we extrapolate principles by which the reinterpretation of information leads to empowerment.

Click here for full report.

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Filed Under: *REGION: Global, Behaviour Change Communication, Publications (published in print and/or online), Social Mobilisation Tagged With: Empowerment

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