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What’s Up with WhatsApp: The Widespread Use of WhatsApp in Political Campaigning in the Global South (Tactical Tech Research Analysis, 2018)

September 3, 2018

This research conducted by Tactical Tech and partners argues that WhatsApp is now a primary means of delivery for political messaging in many countries in the Global South, with particularly strong penetration in rural communities where internet is accessed mostly via smartphones.

The research reveals some of the many ways WhatsApp is being deployed as a major part of the political process in countries including Brazil, Colombia, Kenya and Malaysia.

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Filed Under: Brazil, Colombia, ICT4D (Information Communication Technologies for Development), Kenya, Malaysia, Social Media Tagged With: Mobile Phones, Political Participation, Rural Communities

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