Global community of professionals working in Communication for Development
TikTok isn’t only useful for practical health information—although doctors and nurses have been showing off some killer moves over the past few weeks, and reaching teenagers who might otherwise be missed by the UK government’s lacking communication strategy. It is also providing a sense of community, something that is more and more important as the possibility of lockdown looms longer, and digital spaces shift from being a secondary aspect of our social lives, to being a an essential space for maintaining social connections. For teenagers, this is particularly important.