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New Publication: How to Use Behaviour Change Communications for COVID-19 Digital Response

June 16, 2021

As COVID-19 spreads across the globe, the world is faced with travel bans, project funding restrictions, and the increasing need to operate remotely. A multi-faceted COVID-19 Digital Response, including behaviour change communication on personal and respiratory hygiene, proper handwashing, social distancing, and so is therefore essential.

Trying to get these vital messages out to the remotest and most marginalised communities is a significant challenge from a human-centered design, implementation, and impact monitoring perspective: how can we know what technology people are using and who they trust? How can we work with local groups remotely in an effective way? How can we be assured that behaviour change is in action?

This publication highlights way in which SBCC can be utilised in COVID-19 Digital response.

Filed Under: COVID-19, Publications (published in print and/or online), Social Behaviour Change Communication (SBCC), x Uncategorized

Behavioural Science Tips For COVID-19 Communications

June 4, 2020

“Human behavior plays a central role in reducing the spread of coronavirus. Communication by

government entities and other trusted sources about desirable or mandated behaviors during the

pandemic is critical. As policymakers, funders, and program staff, it is our responsibility to ensure that communications are clear, concise, and accurate. We can go one step further withmessaging that is behaviorally informed, contextually relevant, and communicated through novel delivery channels. Effective communication will ensure that everyone hears, understands, and follows guidance necessary for COVID-19 mitigation.”

Click here to download the tips on behavioural change communication

Filed Under: *APPROACHES, *COVID MESSAGES & ISSUES, COMMUNICATION ISSUES & MESSAGES, COVID-19, Guidance, Health, Social Behaviour Change Communication (SBCC), TYPE - DATA ITEM TYPE

Gender Equality and Diversity Implications of COVID 19 Crisis for Public Service Media

May 22, 2020

How can #PublicServiceMedia ensure #COVID19 coverage reaches and represents everyone?

How can PSM help prevent xenophobia and discrimination, especially during the current crisis?

Our report on gender equality & diversity is now public – find case studies and more information below :
https://bit.ly/COVID19-GenderEquality-Diversity-Report

Filed Under: [E] INSTITUTIONAL LEVEL, *APPROACHES, *COVID MESSAGES & ISSUES, *MASS MEDIA ROUTES, *MEDIA OWNERSHIP TYPES, *STRATEGY & METHODS, Awareness Raising, COVID-19, Gender, News / Reportage, Private Media / Commercial Media, Public Media, Publications (published in print and/or online)

Technology Salon in the Tech in the Time of Coronavirus series

May 22, 2020

Technology Salon in the Tech in the Time of Coronavirus series to discuss how we can be communicating vital information at such a difficult time.

It kicks off with short talks from:
Benjamin Kumpf, Head of Innovation, UK DFID
Nicola Harford, Managing Director, iMedia Associates
Rex Chapota, Regional Program Manager, East and Southern Africa, Farm Radio

Read more: https://mailchi.mp/technologysalon/london-salon-2466724?fbclid=IwAR2HudaMMA4aoeecHR7YSWC6GHtbsxlJlYF_9NOwzJh3gVWU8uG5WINS-9c

Filed Under: [A] INDIVIDUAL LEVEL, *APPROACHES, *COVID MESSAGES & ISSUES, *ONLINE LEARNING, *REGION: Global, COVID-19, ICT4D (Information Communication Technologies for Development), Newsletters, Online Conferencing, RCCE (Risk Communication & Community Engagement), Webinar

This WhatsAapp group will send you COVID-19 news in South Africa

May 22, 2020

In order to combat the spread of fake news, the government has set up an automated @WhatsApp group to provide credible and factual details around #COVID19 in the country.

Read more:  https://t.co/t91GUhE9WY

Filed Under: [A] INDIVIDUAL LEVEL, *APPROACHES, *COVID MESSAGES & ISSUES, *DIGITAL ROUTES, *REGION: Sub-Saharan Africa, *STRATEGY & METHODS, *TELEPHONY ROUTES, Article, Awareness Raising, COVID-19, Digital Engagement, Mobile, Social Media, South Africa, Whattsapp

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