Too often during the COVID-19 pandemic, poor communication by scientists and experts has led to the low take-up of measures that could have saved lives.
This is having a significant impact on progress in tackling the pandemic, in the US and elsewhere.
Scientists and healthcare leaders need to focus on developing clarity and empathy, as these are the key qualities for effective communication in a crisis.
Good communication skills deter conflict, create a sense of collective endeavor, and ultimately save lives.
This article highlights some of the lessons from COVID-19 regarding science communication.
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