C4D Network

Global community of professionals working in Communication for Development

Advanced Search
  • Home
    • About Us
  • News & Events
    • Newsfeed
    • Events
    • Opportunities
  • Network Community
    • Members
    • Country Chapters
  • Learning
    • C4D Know-How
    • C4D in Action
    • Learning Resources
    • C4D Development Topics
  • Recruitment
  • Support & Services
    • Consultancy
    • Service Providers

Development communication sourcebook : broadening the boundaries of communication (World Bank, 2008)

March 16, 2018

This Sourcebook illustrates how the emerging paradigm in development communication, focused on participation and two-way communication, constitutes a necessary element in order to avoid the mistakes of the past. It makes the case about the importance of incorporating communication practices into the policies and practices of development. It intends also to offer a broader conception of communication that would take into account other purposes and functions than the usual ones. The study claims that communication is not only about raising awareness, informing, persuading, or changing behavior. It is also about listening, exploring, understanding, empowering, and building consensus for change.

Click here for full book.

Share this:

  • Click to share on Twitter (Opens in new window)
  • Click to share on Facebook (Opens in new window)

Filed Under: C4D Introduction, Participation, Publications (published in print and/or online)

Site Navigation

Join C4D
Contact Us
Get Involved
Facebook Group
LinkedIn Group

Privacy & Cookies: This site uses cookies. By continuing to use this website, you agree to their use.
To find out more, including how to control cookies, see here: Cookie Policy

Social Networks

  • Facebook
  • LinkedIn
  • Twitter
  • YouTube
Communication for Development Network
Registered address:
Finsbury House, New Street,
Chipping Norton, Oxon, OX7 5LL, UK
E-mail [email protected]
Non-profit Company Number: 7734410

Privacy Policy

Cookie Policy

Copyright © 2023 C4D Network · Website by IndigoBird