“Evaluating the impact of information campaigns in the field of migration: A systematic review of the evidence, a practical guidance” presents the results of a systematic literature review of the evaluations of migration information campaigns.
The study reveals that the evidence base available for programming and policymaking in this area remains very limited. In the absence of reliable evidence, the debate on the potential of this policy tool often relies on anecdotal evidence. The current lack of evidence limits the impact of future campaigns, and better evidence can show how information campaigns can be designed to best achieve their intended effects given the particular circumstances. While rigorous assessment of information campaigns can be difficult and costly, better evidence is clearly needed wherever feasible and appropriate.
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