This a summary of an analytical study that can be found on the United States Agency for International Development (USAID) website at this URL. Governmental engagement with citizens on issues that affect their daily lives can be critical for addressing development challenges across sectors. Yet distrust of government and/or the international community and their motives can hamper development efforts. The field of social and behaviour change communication (SBCC) holds lessons for actors seeking to address these challenges. By presenting many of the frequently-used practices from the SBCC field, this study aims to inform and strengthen USAID’s work in Africa across sectors such as health, food security, conflict, economic growth, education, and the environment.
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