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SBCC Pathways for Improved Maternal, Infant, and Young Child Nutrition Practices (SPRING 2014)

September 9, 2016

Social and behavior change communication (SBCC) is a behavior-centered approach to facilitating individuals, households, groups, and communities in adopting and sustaining improved health and nutrition related practices. The approach draws upon social science and behavior change theories to address behavior and the environment within which behavior change occurs. SBCC activities can be classified into three basic categories: behavior change communication (BCC), social and community mobilization, and advocacy.

In this paper, SPRING presents pathways between SBCC delivery strategies and improved maternal infant and young child nutrition (MIYCN) practices. These pathways are based on a review of SBCC strategies and theories as well as a systematic literature review exploring the effectiveness of SBCC approaches in changing priority MIYCN practices.

This document is part of an occasional series produced by SPRING staff and consultants on topics of relevance to practitioners in global nutrition.

Click here for full paper.

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Filed Under: Behaviour Change Communication, Health, Nutrition, Publications (published in print and/or online), Social Behaviour Change Communication (SBCC) Tagged With: Advocacy, Community mobilisation, Infant and Young Child Feeding (IYCF)

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