The integration of high quality social and behaviour change communication (SBCC) into malaria strategic plans is essential in order to reach targets to prevent, treat, control, and eventually eliminate the disease. In 2012, the Strategic Framework for Malaria SBCC: 2012-2017 set forth an agenda to advocate for and strengthen technical capacity for SBCC; a number of developments have occurred since its publication to warrant an update and
extension of the original framework.
Many people in malaria-prone areas now have access to insecticide-treated nets (ITNs) and to effective antimalarial drug treatment. Although the number of countries with areas of low transmission has grown, the number of new pharmacological, epidemiological and vector challenges has also increased. Recent global strategy documents, such as the RBM Partnership’s Action and Investment to Defeat Malaria and WHO’s Global Technical
Strategy for Malaria, call for new approaches and interventions as countries scale up and the dynamics of malaria transmission change.
The intended audiences for the Strategic Framework are:
• Technical staff at the global, national, and local levels who are
responsible for designing, implementing, monitoring, evaluating,
and coordinating malaria control and elimination policies,
strategies, and interventions.
• RBM SBCC-oriented partners who are engaged in developing,
implementing, and evaluating SBCC programmes/projects and
who contribute to the global discourse on effective approaches
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