Starting in Senegal, the National Malaria Control Programme, alongside PATH and Speak Up Africa, launched “Zero Malaria Starts with Me” in 2014. The nationwide campaign builds community ownership over malaria efforts and increases awareness of and political commitment for malaria elimination among key stakeholders to ensure it is a national priority. The campaign is based on:
- Engaging political actors to ensure malaria elimination remains a priority for Senegalese leadership;
- Diversifying funding sources to increase financial resources for malaria elimination interventions, and establishing innovative public-private partnerships;
- Creating a community-based movement to increase community awareness and ownership of anti-malaria interventions. Communities were reached through community champions conducting house visits, as well as through social media and an original TV series.
The Zero Malaria Starts with Me toolkit is meant for everyone interested in engaging in malaria advocacy, resource mobilization, or communications in African countries. The content is based on tools and materials developed through the Zero Palu! Je m’engage campaign led by the Senegal National Malaria Control Programme (PNLP) and Ministry of Health and Social Action in partnership with Speak Up Africa and PATH.
Users may benefit from the toolkit either as a complete package or as a collection of modules for those interested in a specific topic.
Click here for full toolkit.