The opportunity for accessible, secure, chat-for-impact services is enormous. Mobile chat via a medium like WhatsApp is transforming the way people connect. It’s also changing the way people engage with organizations and is increasing access to essential services. Never before have social impact teams been able to communicate with millions of people in such an engaging, personal, and secure manner.
This article provides a justification for the use of chat for more personalised engagement by social impact organisations. It also offers insights of how chat can be better utilised for the desired social impact.
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