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Publication: What Has The Pandemic Taught Us About Science Communication? (Junaid Nabi-Aspen Institute)

Too often during the COVID-19 pandemic, poor communication by scientists and experts has led to the low take-up of measures that could have saved lives.

This is having a significant impact on progress in tackling the pandemic, in the US and elsewhere.

Scientists and healthcare leaders need to focus on developing clarity and empathy, as these are the key qualities for effective communication in a crisis.

Good communication skills deter conflict, create a sense of collective endeavor, and ultimately save lives.

This article highlights some of the lessons from  COVID-19 regarding science communication.

Click here to access the full article.

New Publication: How to Use Behaviour Change Communications for COVID-19 Digital Response

As COVID-19 spreads across the globe, the world is faced with travel bans, project funding restrictions, and the increasing need to operate remotely. A multi-faceted COVID-19 Digital Response, including behaviour change communication on personal and respiratory hygiene, proper handwashing, social distancing, and so is therefore essential.

Trying to get these vital messages out to the remotest and most marginalised communities is a significant challenge from a human-centered design, implementation, and impact monitoring perspective: how can we know what technology people are using and who they trust? How can we work with local groups remotely in an effective way? How can we be assured that behaviour change is in action?

This publication highlights way in which SBCC can be utilised in COVID-19 Digital response.

COVID-19 Digital Classroom

Visit the COVID-19 Digital Classroom created by a collective of international organizations to access the quality assured COVID-19 Library of resources for community-based health workers. It contains key messages and tools to empower health worker and communicators around the world.

Visit the COVID-19 Digital Classroom here.

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