C4D Network

Global community of professionals working in Communication for Development

Advanced Search
  • Home
  • About Us
  • Community
  • Recruiting
  • Consulting
  • Capacity
  • .
    • Consultancy
      • Network Community
        • Members
        • Country Chapters
    • Learning
      • C4D Know-How
      • C4D in Action
      • Learning Resources
      • C4D Development Topics
    • Service Providers
    • News & Events
      • Newsfeed
      • Events
      • Opportunities

Effects of a Media Campaign on Breastfeeding Behaviours in Sindh Province, Pakistan (World Health & Population Article, 2015)

March 12, 2016

Abstract: A 2013–2014 media campaign in Sindh Province, Pakistan, promoted healthy breastfeeding practices. According to data from annual household surveys, 26.7% of mothers saw one television spot and 19.4% saw another. The proportion of mothers who received breastfeeding information via television increased from 8.3% to 29.4% after the campaign (p≤0.05) and the percentage receiving information from doctors, mothers-in-law and relatives/friends nearly doubled (p≤0.05). However, no improvements in breastfeeding practices were reported. The experience in Sindh suggests that, in order to change breastfeeding practices, mass media interventions should be linked with other interventions, such as provider counseling, that involve influential family members in addition to mothers.

Source: World Health & Population, 16(2) December 2015: 39-45.doi:10.12927/whp.2016.24494

Share this:

  • Click to share on Twitter (Opens in new window)
  • Click to share on Facebook (Opens in new window)

Filed Under: *INTER-PERSONAL ROUTES, Behaviour Change Communication, Health, Nutrition, Pakistan, Research Papers Tagged With: Breastfeeding, Campaign

Site Navigation

Join C4D
Contact Us
Get Involved
Facebook Group
LinkedIn Group

Privacy & Cookies: This site uses cookies. By continuing to use this website, you agree to their use.
To find out more, including how to control cookies, see here: Cookie Policy

Social Networks

  • Facebook
  • LinkedIn
  • Twitter
  • YouTube
Communication for Development Network
Registered address:
Finsbury House, New Street,
Chipping Norton, Oxon, OX7 5LL, UK
E-mail [email protected]
Non-profit Company Number: 7734410

Privacy Policy

Cookie Policy

Copyright © 2023 C4D Network · Website by IndigoBird