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Large-Scale Social and Behavior Change Communication Interventions Have Sustained Impacts on Infant and Young Child Feeding Knowledge and Practices – Results of a 2-Year Follow-Up Study in Bangladesh (The Journal of Nutrition, 148:10, 2018)

February 4, 2019

Sustained improvements in infant and young child feeding (IYCF) require continued implementation of effective interventions. From 2010–2014, Alive & Thrive (A&T) provided intensive interpersonal counseling (IPC), community mobilization (CM), and mass media (MM) in Bangladesh, demonstrating impact on IYCF practices. Since 2014, implementation has been continued and scaled up by national partners with support from other donors and with modifications such as added focus on maternal nutrition and reduced program intensity.

The authors assessed changes in intervention exposure and IYCF knowledge and practices in the intensive (IPC + CM + MM) compared with nonintensive areas (standard nutrition counseling + less intensive CM and MM) 2 y after termination of initial external donor support.

Conclusions: Continued IPC exposure and sustained impacts on IYCF knowledge and practices in intensive areas indicated lasting benefits from A&T’s interventions as they underwent major scale-up with reduced intensity.
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Filed Under: *INTER-PERSONAL ROUTES, *MASS MEDIA ROUTES, Awareness Raising, Bangladesh, Behaviour Change Communication, Children, Early Childhood Development (ECD), Health, Nutrition, Research Papers, Social Behaviour Change Communication (SBCC) Tagged With: Breastfeeding, Infant and Young Child Feeding (IYCF), Maternal nutrition, Monitoring and Evaluation

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