There are a large number of theories and approaches towards behavioural change derived from disciplines such as psychology, sociology, communication and political science. These theories focus on a number of different levels: the enabling environment; the community; the interpersonal; or the individual. What matters is not only which behaviour change intervention or policy is implemented, but how it is implemented.
Key findings of this rapid review include:
Evidence suggests that behaviour and behaviour change can be best understood when an open theory approach is adopted. This approach acknowledges that the translation of theoretical methods to specific contexts, populations, and cultures is complex.
Information alone is insufficient to support behaviour change. Influencing healthy behaviours and creating a supportive social environment requires the stimulation of learning and participation through regular dialogue with, and within, the target community. Relationships with partners, families, the wider community and society more broadly, can substantially affect how an individual behaves.
Examples of behaviour change approaches in international development are drawn from UNICEF, ActionAid and FHI360.
Efforts to affect behavioural change within the context of Karamoja have focused on nutrition, health and hygiene interventions.