This article explores the phenomenon of the use of ICT for climate change activism in the Pacific. Climate change activism in the Pacific is characterised by the use of ICT tools such as social media. The article draws on semi-structured interviews and an analysis of social media sites to examine the use of social media in Pacific climate change campaigns. While other campaigns such as relating to West Papua have also been facilitated by social media, it has been generally NGO, citizen-led and varied in Pacific government support. In contrast, climate change campaigns in the Pacific are fully supported at the NGO, citizen, and state levels. Furthermore, while early Pacific ICT-based climate change campaigns used iconic images of Pacific Islanders leaving their homelands, more recent campaigns have leveraged social media to depict Pacific Islanders not as victims but as ‘warriors’. This new imagery aims to empower Pacific Islanders and engender a regional Pacific identity that shows strength and solidarity on the Pacific’s stance towards climate change.

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