The Africa Social Behavior Change conference, the first of its kind, seeks to establish a platform that brings together practitioners and stakeholders to showcase theory, effective mechanisms, methodologies, learnings witin the African context. One outcome of the ASBC conference will be a road map of solutions and a shared value proposition to promote a thriving African society. This is in line with the Sustainable Development Goals which work in the spirit of partnership and pragmatism to assist people to make the right choices to improve life in a sustainable way in the decades ahead. Through the conference, practitioners across sectors will understand the role of social and behavior change in accelerating achievement of such goals.
Why an Africa-specific SBC Conference?
The Africa Social and Behaviour Change Conference (ASBC) is timely for four key reasons;
- there have been numerous communication-based initiatives in the development sector across the African continent;
- the continent has provided a platform for the implementation of multiple approaches in diverse areas of development: health, governance, education, environment, economy generating great learnings;
- systematic study, documentation and sharing has been poor across the African continent and there is need to address and resolve this;
- several international SBCC conferences and forums have been held and it is imperative to put their findings into action, share progress and advance the key learnings based on the African context.