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The mAgri Design Toolkit User-centered design for mobile agriculture (GSMA 2016)

June 12, 2016

The mAgri Design Toolkit is a collection of instructions, tools, and stories to help develop and scale mobile agriculture products by applying a user-centered design approach.
Many mAgri services that have launched in emerging markets have suffered from low user adoption, despite coming from leading mobile network operators and value-added service (VAS) providers. This toolkit is one of the outcomes of a partnership between the GSMA mAgri Programme and frog, and provides operational guidance on how to bring the user-centred design approach into the product development process to better connect mAgri services with the needs of farmers and other key actors in the ecosystem.

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Filed Under: Economic & Livelihoods, ICT4D (Information Communication Technologies for Development), Publications (published in print and/or online) Tagged With: Agriculture, Mobile Phones

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