The mAgri Design Toolkit is a collection of instructions, tools, and stories to help develop and scale mobile agriculture products by applying a user-centered design approach.
Many mAgri services that have launched in emerging markets have suffered from low user adoption, despite coming from leading mobile network operators and value-added service (VAS) providers. This toolkit is one of the outcomes of a partnership between the GSMA mAgri Programme and frog, and provides operational guidance on how to bring the user-centred design approach into the product development process to better connect mAgri services with the needs of farmers and other key actors in the ecosystem.