The National SBCC Strategy will build on the integration of Early Children Development, Nutrition and WASH sectors which provides opportunities of benefiting from integrated ECD, nutrition and WASH social behavior and communication services aiming at improving knowledge, attitude and practices at community and household levels.

This strategy seeks to address key determinants related to early children development, malnutrition and water, sanitation and hygiene (WASH) mostly related to knowledge, attitude and practices at community and individual levels. There are many impediments within the health systems that prevent people from having productive and healthy lives. Social and Behavior Change Communication (SBCC) addresses key barriers preventing people from adopting improved health practices. The Early Children Development, nutrition and WASH sectors within the health system can benefit positively from an SBCC strategy.

ECD, Nutrition and WASH have multi-sectoral dimensions that require contributions from different disciplines including but not limited to agriculture, economic strengthening, public health, gender, medicine, and social science. The theories and models fromthese different domains can be extracted to develop and deliver effective behavior change communications particularly in the context of promoting positive ECD, nutritional and WASH related practices at household and community level in Rwanda. By addressing key barriers related to ECD, Nutrition and WASH by promoting Community and Household integrated best practices, this will ensure optimum health status of the population of Rwanda.