“…our field wasn’t ready for a pandemic. We had no behavioral playbook on nudges, defaults, and other strategies for improving social distancing, mask use, remote learning, home-based work, and social transfers.”
When policymakers consider how to respond to a public health crisis, they tend to think in terms of quarantines, medical equipment supplies, and travel restrictions. Yet they too often miss a vital factor that countries like South Korea and Singapore recognized long ago—that public communications are just as crucial. Effective communication increases compliance with public health directives and saves lives.
Witness Media Lab has set up this page to support those using video to protect human rights during this pandemic. In the coming weeks their team will be working hard to tailor, translate, adapt and create new resources. They will also be highlighting examples of videos from around the world that are exposing the unseen impacts of this crisis and telling stories some governments would prefer remained hidden.